Community Marketing Liaison
Community Admissions/Marketing Liaison Opportunity Arbors at Marietta is a skillednursing and rehabilitation center and is an integral part of our large Arborsof Ohio portfolio of 16 centers state-wide! We are looking for acompassionate Community Admissions/Marketing Liaison, such as you, to join ourteam! This position willrequire you to travel locally approximately 80% of your week doing externalmarketing and business development while creating community connections.
What Benefits Do We OfferYou? Competitive Wages Electronic Scheduling - You Manage Your Work Schedule Excellent Career Advancement Opportunities That Meet Your Goals Daily Pay, Weekly Pay, Bi-Weekly Pay Options Through On-Shift Wallet Affordable Medical, Dental, and Vision Benefits for You & Your Family Employee Benefits Concierge - to Guide You in Maximizing Your Benefits Tuition Reimbursement Student Loan Repayment Program Company Paid Life Insurance Paid Vacation Days with Rollover Option and Sick Time 401k Retirement with Company Match Health Savings Account (HSA) and Flexible Spending Account (FSA) Mobile Phone Discount Program Unlimited Employee Referral Bonuses and more! If you are looking for a change of scenery andare interested in meeting new people and making lasting relationships, this maybe the position for you!! At Arbors of Marietta, you will be greeted with a warm welcometo our team.
We are pleased to offer flexible scheduling to accommodate yourwork/life balance.
We also offer growth opportunities and value teamwork inorder to provide the best environment to our residents and staff.
TEXT:
CML AMAR to (833) 383-6754 to Apply!Thankyou for considering a career with us!Wecan't wait to meet you!
Summary:
Identifies, manages and develops lead sources for facility (facilities) within an assigned territory.
Provides marketing leadership and support to the facility (facilities) to enable them to meet business objectives, increase market awareness, implement strategies, create sales and marketing plans, build, expand and achieve admissions and census goals.
Provides customers with facility-related information through personal visits/assessments, presentations, facility events/programs, and follow-up as necessary.
Coordinates and implements effective sales and marketing programs with each facility Admissions Team.
Qualifications:
Education:
Associate and/or Bachelor's Degree in Human Services, Sales or Marketing.
Long term care field preferred Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree Previous healthcare community relation's experience preferred
Experience:
Two years of experience in a position requiring sales/marketing or customer service.
A background in community involvement is preferred
Essential Functions:
Make daily outside sales calls to hospital discharge planners, physicians and other medical groups, insurance and case management companies, legal and financial professionals, senior organizations, appropriate special interest groups, and other community contacts.
Develops and maintains relationships to advise referral sources of bed availability and new products and services.
Maintains current database of existing and potential referral sources.
Utilizes company's sales practices and sales tracking tools Assist with development and execution of a target referral development plan to include:
analyzing the designated healthcare system; identifying and meeting the needs of the healthcare system partners (ie.
Hospital, physician, home health, managed care organizations); marketing the facility's clinical advantages/programming; building a core selling message; coordinating business development strategies and tactics with the facility teams Extensive time spent outside the facility on marketing and sales activity generating referrals and admissions Work with Admission Coordinators to alert department heads and building staff of projected admissions and to be made aware of bed availability.
Maintain close working relationship with the internal facility Admissions Team (Administrator, Director of Nursing (DNS) and the Business Office Manager (BOM), Admissions Coordinator) to insure appropriate and efficient decisions about prospective admissions.
Utilize the Clinical Capabilities Tool to insure timely admission decisions.
Communicate individual referral needs to facility team to prepare for the transition Develop a positive working relationship between facility and targeted healthcare system teams Develop a partnership with Administrators, Director of Nursing Services, Admission/Marketing Directors, facility Medical Directors, etc.
to set expectations, goals and strategy to achieve Conduct on-site patient assessments in a timely manner, once a referral is given by a hospital discharge planner, case manager, social worker, electronic referral system, physician, family member, or other source.
Note:
Timely refers to assessments completed with a goal of 30 minutes to one-hour after referral is made Communicate with patient and family upon referral to determine transition needs, expectations, etc.
Be able to articulate facility strengths and process to streamline transfer Provide education on Medicare/Medicaid/Insurance benefits, as needed.
Will work closely with Business Office Manager to gain knowledge and understanding Responsible for making recommendations regarding cost effective admission orders (i.
e.
lab/test completed at the hospital, compliance with physician medication orders, supply needs, etc.
) Coordinates the development and implementation of sales and marketing plans for the designated territory; attends Marketing/Census Development team meetings, monitors budgets and tracks results Identify and participate in process improvement initiatives that improve the customer experience, enhance the work flow, and/or improve the overall work environment.
Also assist with specialty niche programming Develop and recommend strategy for the organization which will result in the greatest share of the market over the long run Evaluate market reactions to advertising programs and census building activities and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions Maintain a working knowledge of Federal and State regulations and reimbursement guidelines (Medicare and Medicaid).
Assist with managed care referral process.
May provide assistance with new employee orientation for the customer service impact on the overall admission process Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues and communicates this information to facility staff and community contacts Work with Admission Teams to develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on skilled nursing, specialty programs, and rehabilitation care in the community Daily follow up with Admissions Coordinator on all active and pending inquiries Keeps all patient information confidential Prepares marketing activity reports Performs other duties as assigned
Knowledge/Skills/Abilities:
Knowledge of or ability to learn reimbursement programs Computer literate Ability to communicate professionally and effectively with residents, their family members, referral sources and all levels of the organization both orally and in written form Strong organizational skills with demonstrated ability to prioritize Skilled at making presentations/public speaking Able to work independently, self-motivated and goal oriented Demonstrates self-confidence Ability to establish and maintain working relationships with multiple and varied people and organizations Ability to work flexible hours, as marketing responsibilities may dictate Must be capable of maintaining regular attendance Meet physical and sensory requirements stated below, and be able to work in the described environment Ability to maintain confidentiality Recommended Skills Assessments Business Development Business Planning Business Process Improvement Case Management Clinical Works Estimated Salary: $20 to $28 per hour based on qualifications.
What Benefits Do We OfferYou? Competitive Wages Electronic Scheduling - You Manage Your Work Schedule Excellent Career Advancement Opportunities That Meet Your Goals Daily Pay, Weekly Pay, Bi-Weekly Pay Options Through On-Shift Wallet Affordable Medical, Dental, and Vision Benefits for You & Your Family Employee Benefits Concierge - to Guide You in Maximizing Your Benefits Tuition Reimbursement Student Loan Repayment Program Company Paid Life Insurance Paid Vacation Days with Rollover Option and Sick Time 401k Retirement with Company Match Health Savings Account (HSA) and Flexible Spending Account (FSA) Mobile Phone Discount Program Unlimited Employee Referral Bonuses and more! If you are looking for a change of scenery andare interested in meeting new people and making lasting relationships, this maybe the position for you!! At Arbors of Marietta, you will be greeted with a warm welcometo our team.
We are pleased to offer flexible scheduling to accommodate yourwork/life balance.
We also offer growth opportunities and value teamwork inorder to provide the best environment to our residents and staff.
TEXT:
CML AMAR to (833) 383-6754 to Apply!Thankyou for considering a career with us!Wecan't wait to meet you!
Summary:
Identifies, manages and develops lead sources for facility (facilities) within an assigned territory.
Provides marketing leadership and support to the facility (facilities) to enable them to meet business objectives, increase market awareness, implement strategies, create sales and marketing plans, build, expand and achieve admissions and census goals.
Provides customers with facility-related information through personal visits/assessments, presentations, facility events/programs, and follow-up as necessary.
Coordinates and implements effective sales and marketing programs with each facility Admissions Team.
Qualifications:
Education:
Associate and/or Bachelor's Degree in Human Services, Sales or Marketing.
Long term care field preferred Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree Previous healthcare community relation's experience preferred
Experience:
Two years of experience in a position requiring sales/marketing or customer service.
A background in community involvement is preferred
Essential Functions:
Make daily outside sales calls to hospital discharge planners, physicians and other medical groups, insurance and case management companies, legal and financial professionals, senior organizations, appropriate special interest groups, and other community contacts.
Develops and maintains relationships to advise referral sources of bed availability and new products and services.
Maintains current database of existing and potential referral sources.
Utilizes company's sales practices and sales tracking tools Assist with development and execution of a target referral development plan to include:
analyzing the designated healthcare system; identifying and meeting the needs of the healthcare system partners (ie.
Hospital, physician, home health, managed care organizations); marketing the facility's clinical advantages/programming; building a core selling message; coordinating business development strategies and tactics with the facility teams Extensive time spent outside the facility on marketing and sales activity generating referrals and admissions Work with Admission Coordinators to alert department heads and building staff of projected admissions and to be made aware of bed availability.
Maintain close working relationship with the internal facility Admissions Team (Administrator, Director of Nursing (DNS) and the Business Office Manager (BOM), Admissions Coordinator) to insure appropriate and efficient decisions about prospective admissions.
Utilize the Clinical Capabilities Tool to insure timely admission decisions.
Communicate individual referral needs to facility team to prepare for the transition Develop a positive working relationship between facility and targeted healthcare system teams Develop a partnership with Administrators, Director of Nursing Services, Admission/Marketing Directors, facility Medical Directors, etc.
to set expectations, goals and strategy to achieve Conduct on-site patient assessments in a timely manner, once a referral is given by a hospital discharge planner, case manager, social worker, electronic referral system, physician, family member, or other source.
Note:
Timely refers to assessments completed with a goal of 30 minutes to one-hour after referral is made Communicate with patient and family upon referral to determine transition needs, expectations, etc.
Be able to articulate facility strengths and process to streamline transfer Provide education on Medicare/Medicaid/Insurance benefits, as needed.
Will work closely with Business Office Manager to gain knowledge and understanding Responsible for making recommendations regarding cost effective admission orders (i.
e.
lab/test completed at the hospital, compliance with physician medication orders, supply needs, etc.
) Coordinates the development and implementation of sales and marketing plans for the designated territory; attends Marketing/Census Development team meetings, monitors budgets and tracks results Identify and participate in process improvement initiatives that improve the customer experience, enhance the work flow, and/or improve the overall work environment.
Also assist with specialty niche programming Develop and recommend strategy for the organization which will result in the greatest share of the market over the long run Evaluate market reactions to advertising programs and census building activities and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions Maintain a working knowledge of Federal and State regulations and reimbursement guidelines (Medicare and Medicaid).
Assist with managed care referral process.
May provide assistance with new employee orientation for the customer service impact on the overall admission process Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues and communicates this information to facility staff and community contacts Work with Admission Teams to develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on skilled nursing, specialty programs, and rehabilitation care in the community Daily follow up with Admissions Coordinator on all active and pending inquiries Keeps all patient information confidential Prepares marketing activity reports Performs other duties as assigned
Knowledge/Skills/Abilities:
Knowledge of or ability to learn reimbursement programs Computer literate Ability to communicate professionally and effectively with residents, their family members, referral sources and all levels of the organization both orally and in written form Strong organizational skills with demonstrated ability to prioritize Skilled at making presentations/public speaking Able to work independently, self-motivated and goal oriented Demonstrates self-confidence Ability to establish and maintain working relationships with multiple and varied people and organizations Ability to work flexible hours, as marketing responsibilities may dictate Must be capable of maintaining regular attendance Meet physical and sensory requirements stated below, and be able to work in the described environment Ability to maintain confidentiality Recommended Skills Assessments Business Development Business Planning Business Process Improvement Case Management Clinical Works Estimated Salary: $20 to $28 per hour based on qualifications.
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